Weird and Wonderful

Before the gallery’s opening night, it was vital to have engaged press for the exhibit. With the guidance of Lovejoy and the grace of God, Williamsburg’s HNH Gallery amassed a feature from the Hypebeast, mentions from Design Miami and Architecture Today, and a sponsorship from Kin Euphorics, Bella Hadid’s non alcoholic drink brand. The gallery quickly rose in favor in the eyes of man, and over the course of 3 months, the gallery was established within the hub of the vibrant artistic community as the place to see and be seen.

Our approach required bold and quick decision making, both pre and post launch. Boldly speaking about the founder’s faith allowed Lovejoy to secure our first feature for him, from Hyperallergic. Quick decision making allowed us to successfully de-escalate a predicament which gave us our first deep dive into crisis comms. These efforts led to rapid growth for the gallery.

Lovejoy built a comprehensive press outreach and marketing plan that led to features from the Hypebeast, Hyperallergic, Surface Magazine, Greenpointers, and others,

resulting in a combined reach of 6,293,058 Unique Monthly Viewership. STRATEGIC PARTNERSHIPS with Tiktok creators WHO MADE content about the gallery’s event nights yielded lines out the door on open night.